Rolling Stone Partners With Coinbase, First Collaboration Is a Limited Edition NFT Collection


Rolling Stone Live 2022 Will be Presented by Coinbase This Year, Event Will Feature a Limited Edition Collection of NFTs Crafted by 12 Digital Artists

Rolling Stone has teamed up with Coinbase in order to drop an exclusive Rolling Stone Live NFT collection featuring 12 digital artists in the blockchain space. According to Rolling Stone, the artists were tasked with creating the NFTs that also showcase the Rolling Stone logo. Artists include Deadfellaz, Elise Swopes, Boss Beauties, Kideight, Mikegrillmadeit, Markthehabibi, Domino, Giant Swan, Alida Sun, Jeff Manning, Mister Goldie, and Emonee LaRussa.

The event "marks the beginning of an ongoing cooperation" between Rolling Stone and Coinbase, according to the American magazine. The artwork will be animated later this year, according to the statement, before it is offered for purchase on the Coinbase NFT marketplace. "The limited edition will provide fans with an exceptional opportunity to acquire a piece of history made by some of the crypto space's most prominent digital artists," according to Rolling Stone's announcement.

The collaboration with Coinbase and the exclusive non-fungible token drop is not the first time Rolling Stone has experimented with NFTs. Last year, Rolling Stone collaborated with the Bored Ape Yacht Club (BAYC) NFT initiative to release an unique collector's edition zine. Lisa Mayer, the founder and CEO of Boss Beauties, expressed her excitement about contributing to the collection of NFTs.

"Having the opportunity to partner with an iconic brand like Rolling Stone and a revolutionary company like Coinbase has been incredibly exciting," Mayer stated in a statement released on February 3 about the announcement. "We're honored to be chosen among so many other renowned creators and are excited to see how it all comes together," said a Boss Beauties executive.

Rolling Stone Live (Rslive2022) will feature musical performances by Kaskade, Tinashe, Iann Dior, and a DJ set by Lil Jon this year. In the run-up to Rslive2022, the companies Doordash and Twitch will collaborate with Rolling Stone to host on-site studio sessions. The Rslive2022 logo emphasizes that Coinbase will host this year's Rolling Stone Live event on February 12, 2022.

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